As a Sustainability Reporting Consultant In Dubai, there are many advantages to sustainability in the workplace that go beyond its positive effects on the environment. A common misperception is that sustainability requires sacrificing or increasing expenditures to benefit the environment. Although it's true that sustainability frequently requires paying an upfront cost (whether in the form of money or effort), it can also result in a bigger payoff in the long run, which might make promoting eco-friendly business practices to company executives more difficult. Although Gen Z and Millennials know how capitalism operates, they expect their companies to do more for them than provide a wage. Their ideal employer would add genuine benefit to the world. Businesses that misrepresent themselves as more environmentally friendly engage in "green-washing." Sometimes, energy companies use their green rates for this purpose.